Consumers and Patients

When you want consumers and patients to hear you, speaking the language of numbers, statistics and other cold, hard facts just doesn’t cut it. Instead, translate data into a story that inspires your readers to pick up the phone and call their mom.

What kind of story?

  • Relevant and useful
  • Emotional and shareable
  • Factually sound data and insight

You want someone who is experienced in developing and implementing strategic creative communication plans, and can create journalistic quality content.

I’m an all-purpose brand journalist who can help you put a human face on your healthcare issue with stories on social media. In addition to 22 years of healthcare communications experience, I draw from lessons learned as a full-time newspaper reporter and columnist.

I have written about a variety of therapeutic areas, but I particularly enjoy immuno-oncology, immunology, radiology, neuroscience, neurology, otolaryngology, pulmonary/respiratory, cardiology/vascular diseases, sleep, trauma, genetic disease, endocrinology, musculoskeletal, ophthalmology, podiatry, psychiatric/psychology, plastic surgery, infections and infectious diseases.

I can help you with:

  • Advertising
  • Annual reports
  • Articles and columns
  • Awareness & educational campaigns
  • Blogging
  • Books
  • Branding
  • Brochures
  • Byline articles
  • Communication
  • Competitor analysis
  • Content strategy & creation
  • Continuing medical education
  • CME needs assessments
  • Copywriting
  • Crisis Communication
  • Digital design
  • E-books
  • E-learning writing and editing
  • Editing
  • Feature stories
  • Ghostwriting
  • Hashtag promotions
  • Healthcare brand journalism
  • Magazines
  • Marketing communications
  • Media relations
  • Medical meeting reporting
  • Medical writing
  • Newsletters
  • Patient Satisfaction Surveys
  • Presentations
  • Press releases
  • Public relations
  • Search engine optimization
  • Social media
  • Video script writing and editing
  • Website content strategy & creation
  • White papers
  • Writing
  • Writing style guides
  • Writing mentorships and workshops