Capabilities

Because of the Internet, you’re more likely to get your news and base your decisions on information and recommendations you find online, than you are from a newspaper on your doorstep. So organizations have gotten into the news business and become publishers.

The challenge? Information overload. Smart brands tell unbiased, relevant, useful stories and factually sound stories that elicit emotion. Imagine a website that’s more of a dynamic, digital magazine where readers find journalistic quality stories they want to share on social media.

Social media provides the stage to put a human face on your healthcare issue. This helps organizations be “human,” strengthen relationships and earn trust.

What kind of stories?

  • Relevant and useful
  • Emotional and shareable
  • Factually sound data and insight

Your audience gets to know you before they need you, and you get more of the conversations you want.

I have written about a variety of therapeutic areas, but I particularly enjoy immuno-oncology, immunology, radiology, neuroscience, neurology, otolaryngology, pulmonary/respiratory, cardiology/vascular diseases, sleep, trauma, genetic disease, endocrinology, musculoskeletal, ophthalmology, podiatry, psychiatric/psychology, plastic surgery, infections and infectious diseases.

I can help you with:

  • Advertising
  • Annual reports
  • Articles and columns
  • Awareness & educational campaigns
  • Blogging
  • Books
  • Branding
  • Brochures
  • Byline articles
  • CME needs assessments
  • Communication
  • Competitor analysis
  • Content strategy & creation
  • Continuing medical education
  • Copywriting
  • Crisis Communication
  • Digital design
  • E-books
  • E-learning writing and editing
  • Editing
  • Feature stories
  • Ghostwriting
  • Hashtag promotions
  • Healthcare brand journalism
  • Magazines
  • Marketing communications
  • Media relations
  • Medical meeting reporting
  • Medical writing
  • Newsletters
  • Patient Satisfaction Surveys
  • Presentations
  • Press releases
  • Public relations
  • Search engine optimization
  • Social media
  • Video script writing and editing
  • Website content strategy & creation
  • White papers
  • Writing
  • Writing style guides
  • Writing mentorships and workshops