Recent Posts
Branding
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Patient satisfaction increases profits yet raises a haunting question
April 28, 2012
Hospital administrators pressure doctors for higher patient satisfaction ratings because they get more lucrative managed care contracts. Starting in October, this will become more...
Content Marketing
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Mobile pros & cons for health care
January 31, 2012
Mashable says 37 percent more Americans are reading blogs and using social media on smartphones now than just a year ago. At this rate, whatever you're spending on mobile more...
Social Media
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How to woo search engine spiders
March 12, 2012
No need to spend big bucks on Yellow Pages advertising anymore. Today before they buy, they Google. With a better search engine ranking, you're seen as being more more...
Writing
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Ask yourself, “So what? Who cares?! How will medicine be different?”
February 27, 2012
Medical school deans and administrators seek national recognition for their programs in order to build reputation as well as to earn ongoing support and funding. An more...
